It’s great to see our economy making a turn for the better, but one industry in particular was not adversely affected by our economic downturn: The Wine Industry! According to the Wine Institute, every year the world is drinking about 1% more volume, and in the US alone, consumption has grown almost 15% making this an $18 Billion industry nationally and a $240 Billion industry worldwide.Continue reading article…
eMarketer just released a fantastic report titled: “Video E-Commerce: Innovative Models Drive Sales” you can get a hold of it HERE. According to the report, retailers know what consumers want and that is online video. This helps sites stand out among their competitors, lower shopping cart abandonment, and increase sales.
Jeffrey Grau, eMarketer senior analyst and author of the new report comments, “Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video. “
Companies are quickly seeing the importance of integrating video into their online communication strategies. Whether it is viral videos to increase brand presence, informative videos that help educate customers and position a company as subject matter experts, or the increasingly popular product videos that online retailers and consumers demand: video is important and will become a higher priority for online sites.
For those who manage multiple Twitter profiles (either for your own brand(s) or on behalf of your clients), it is very helpful to utilize a platform for centralizing content posts and monitoring conversations. This allows you to have a single login for all of the profiles you manage and keep things nice and organized.
There are several good Twitter management tools out there that will save you a lot of time. I prefer the HootSuite client – it’s free and has many cool features.
A Few Standout Features:
1. Manage Multiple Profiles: You can set up multiple Twitter profiles to manage from your single HootSuite interface. Each profile is very easy to navigate and just a click to switch between.
2.Schedule Tweets: This is key for work-flow efficiency. If you know you’ll be in meetings or traveling all day, you can schedule your tweets the night before. Or you can schedule everything out for the rest of the week – whatever works best with your process.
3. Manage Conversations: For each profile, you can easily create lists to organize followers, monitor mentions of your brand, monitor industry buzz topics, and the list goes on…
4.Manage Users: You can create users under your HootSuite account and grant them access to certain Twitter profiles.
5. Cool iPhone App: Very intuitive iPhone app for on-the-go tweeting.
