There are so many amazing things that you can do with online video once you have the video assets. We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies. There are also tons of great articles with convincing ROI figures from online video but there are still literally hundreds of e-commerce sites stagnant in their development of a video strategy. I’m sure there are probably thousands of reasons for this from budget constraints, timing, and lack of a cohesive direction to just plain not knowing what you want or what you’re going to get if you jump in the online video pool.

Continue reading the original post by Video Aptitude Co-Founder, Kevin Edwards

Two weeks ago, I had the pleasure of moderating a panel on the topic “Video Studios That Scale: What You Need to Know” at the Liveclicker Video Commerce Summit. On the panel was Kevin McNall from Brown Shoe Co, Kristopher Martin from Onlineshoes.com and as a last minute stand-in, the always camera ready Melissa Salas from BuyTV/Buy.com.

Continue reading the original post by Video Aptitude Co-Founder, Kevin Edwards

I suppose that the title is about as obvious as saying water is wet but sometimes pointing out the obvious can get you to think a little differently to make some profitable changes. For many products, descriptions can be pretty straight forward but for others such as wine, descriptions become a bit more subjective.

Continue reading the original post by Video Aptitude Co-Founder, Kevin Edwards

Today I began my day no different than most others; I browsed through numerous news articles, blogs and trends related to online video. I’m continuously excited to see how quickly online video is moving in so many different directions and benefiting people and businesses around the globe. From YouTube’s new scheduling feature, greater mobile optimization and the speed of social video (most recently surrounding Osama’s death) to effectively leveraging advertising dollars in each of these areas, there is always something going on that’s pushing the online video envelope. That excitement aside, a reality dawned on me that there are a lot of eCommerce sites out there not yet pushing the envelope but are still working very hard to create effective video assets.

Continue reading the original article by Video Aptitude Co-Founder, Kevin Edwards