President’s Day brought us many promotions from retailers, and heavy email to follow. With so much email clutter that week (and weekend) it was important to cut through with a solid offer and even better email design & architecture. HP had a fairly straight forward effort with a simple time-sensitive resend/reminder.

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Case Study | Everything is Coming up Roses for Bloomex!
How Canada’s Leading Flower Retailer Increased Holiday Revenue by 132% with Fewer Discounts

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Finally a poker brand that is executing winning email. We monitor a lot of email efforts from large B&M casinos as well as online sites, and pretty much all of them receive a low score. FullTiltPoker.com is an exception. With the consolidated online poker market, Full Tilt is one of the major players with their roster of top pros and customer-centric approach.

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In my previous post, I discussed some key areas of improvement for Mandalay Bay Casino’s confirmation email trigger. Four days after my stay, I received the following email for a guest survey. In the confirmation email, there was no branding and no design. Here they went a different route with what looks like a big image (though the copy is actually text).

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I recently booked a room at the Mandalay Bay Casino for an upcoming Vegas trip. While I usually stay elsewhere, I had heard good things and have enjoyed several visits to Mandalay so thought I would give it a shot.

Surprisingly, I see a lot of basic email marketing mistakes being made by very large casinos. With such large marketing budgets, I would expect more sophistication from their email programs.

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