There is no question that video plays an imperative role in the development of the internet. In a previous article we pointed out how video can help increase conversion rates while decreasing cart abandonment for ecommerce sites, and it is an important component across multiple industries.
Archive for the ‘Online Video’ category
The Hidden Cost of Inexpensive Video
December 15th, 2010
Video: A Better Way to Sell Wine
June 4th, 2010It’s great to see our economy making a turn for the better, but one industry in particular was not adversely affected by our economic downturn: The Wine Industry! According to the Wine Institute, every year the world is drinking about 1% more volume, and in the US alone, consumption has grown almost 15% making this an $18 Billion industry nationally and a $240 Billion industry worldwide.Continue reading article…
Product video produced by Video Aptitude
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Online Video Increases Sales, Lowers Cart Abandonment
June 2nd, 2010eMarketer just released a fantastic report titled: “Video E-Commerce: Innovative Models Drive Sales” you can get a hold of it HERE. According to the report, retailers know what consumers want and that is online video. This helps sites stand out among their competitors, lower shopping cart abandonment, and increase sales.
Jeffrey Grau, eMarketer senior analyst and author of the new report comments, “Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video. “
Continue reading article at VideoAptitude.com
Video Article: In-House vs. Full-Service Production
May 3rd, 2010Companies are quickly seeing the importance of integrating video into their online communication strategies. Whether it is viral videos to increase brand presence, informative videos that help educate customers and position a company as subject matter experts, or the increasingly popular product videos that online retailers and consumers demand: video is important and will become a higher priority for online sites.
Continue reading article at VideoAptitude.com
