eMarketer just released a fantastic report titled: “Video E-Commerce: Innovative Models Drive Sales” you can get a hold of it HERE. According to the report, retailers know what consumers want and that is online video. This helps sites stand out among their competitors, lower shopping cart abandonment, and increase sales.
Jeffrey Grau, eMarketer senior analyst and author of the new report comments, “Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video. “
Continue reading article at VideoAptitude.com
