There is no question that video plays an imperative role in the development of the internet. In a previous article we pointed out how video can help increase conversion rates while decreasing cart abandonment for ecommerce sites, and it is an important component across multiple industries.
Email Post: Segmentation Based on Time of Day
August 10th, 2010 by Forest Bronzan No comments »Blog Post on EmailStrategyBlog.com: Segmentation Based on Time of Day
Video: A Better Way to Sell Wine
June 4th, 2010 by Forest Bronzan No comments »It’s great to see our economy making a turn for the better, but one industry in particular was not adversely affected by our economic downturn: The Wine Industry! According to the Wine Institute, every year the world is drinking about 1% more volume, and in the US alone, consumption has grown almost 15% making this an $18 Billion industry nationally and a $240 Billion industry worldwide.Continue reading article…
Product video produced by Video Aptitude
Continue reading article at VideoAptitude.com
Online Video Increases Sales, Lowers Cart Abandonment
June 2nd, 2010 by Forest Bronzan No comments »eMarketer just released a fantastic report titled: “Video E-Commerce: Innovative Models Drive Sales” you can get a hold of it HERE. According to the report, retailers know what consumers want and that is online video. This helps sites stand out among their competitors, lower shopping cart abandonment, and increase sales.
Jeffrey Grau, eMarketer senior analyst and author of the new report comments, “Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video. “
Continue reading article at VideoAptitude.com
Email Post: Monitoring the Revenue/Delivered Email Metric
May 20th, 2010 by Forest Bronzan No comments »Blog post on EmailStrategyBlog.com – Monitoring the Revenue/Delivered Email Metric
